Joey Niceforo, former original member of The Canadian Tenors and Destino, now solo artist, released Priceless in April 2018 which debuted at #3 on the iTunes Pop Charts. The album was recorded at the world famous Abbey Road Studios in London, UK with an 86-piece orchestra and an impressive list of producers, mixers and arrangers that included Grammy Award winners Steve Sidwell (Beautiful: The Carole King Musical), John Jones (Celine Dion), Steve Price (Adele and Sam Smith) and multi-JUNO Award winner Sam Reid (Glass Tiger).

Three singles were released prior to the album; the ABBA classic “Winner Takes It All”, “It All Begins With Love” and “Note To God”, all building momentum to the album launch. Two accompanying videos were also released. One for “Winner Takes It All”, showing Niceforo performing with the orchestra at Abbey Road and the other for “Note To God” which recently won the Dropout Entertainment’s Canadian Independent Music Video – Pop Award. 2018 and early 2019 have proven to be an eventful and successful time for Niceforo. Other highlights include:

• Multiple media interviews and performances to promote Priceless throughout 2018
• Opened for Jennifer Hudson at Aprés Noir, Vaughan (July 2018)
• Partnership with TYTAN Ties (August 2018)
• 3-week Concert Tour in China (September 2018)
• American Equestrians Got Talent guest judge and performer (2018 and 2019)
• Priceless climbs the Australian iTunes Charts (January 2019)
• “Note To God” wins Dropout Entertainment’s Canadian Independent Music Video – Pop Award. (February 2019)